KINETIC THEORY
Innovating on products, from zero to launched
Innovation should be actionable.
I created Kinetic Theory out of the desire to allow any company to create innovative products.
Kinetic Theory is a product studio I founded in 2016. We work primarily with startup founders or enterprise innovators who need an A-list product team. Together with my team at Kinetic, we incubate our clients to help them take their idea from napkin sketch, through validation, and ultimately design and development.
Over time, as our startups have grown and their needs changed, we’ve grown and adapted along with them, adding digital marketing specialists to our team roster. In our short existence, we’ve helped our clients tackle challenges in a variety of different domains including everything from home water usage monitoring with Pani, to news, weather, and on demand app delivery for Android phones and Android TV with Digital Turbine, to the welcome experience preinstalled on every Dell consumer PC.
Kinetic Accomplishments
Products Shipped
18
Startups Raised
$8m+
Startups Incubated
5
Client Acquired
1
Clients Serviced
20
Years
5
Our Formula for Incremental Validation
Our goal is always to derisk and maximize the chance of success. Through a process of trial and error, Kinetic Theory has developed a standardized and repeatable process to take founders from idea through shipping product.
We work together with the founders, engineers, and marketers to develop dream requirements for the product. Simultaneously we perform statistically significant market research and qualitative interviews to determine customer needs. We use this information to revise the concept, repeatedly putting it in front of consumers until we get indication they would purchase and use the product. From there a more traditional software design and development process takes place to ship the product.